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~person:"Balaji, M. S."
~person:"Herrmann, Andreas"
~subject:"Konsumentenverhalten"
~subject:"Market research"
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Konsumentenverhalten
Market research
Beziehungsmarketing
69
Relationship marketing
69
Consumer behaviour
29
Theorie
23
Theory
23
Deutschland
17
Germany
17
Dienstleistungsqualität
13
Service quality
13
Customer satisfaction
11
Kundenzufriedenheit
11
Product management
9
Produktmanagement
9
Marktforschung
8
Product quality
8
Produktqualität
8
Beschwerdemanagement
5
Brand management
5
Complaint management
5
Financial services
5
Finanzdienstleistung
5
Markenführung
5
Automotive market
4
Bank marketing
4
Bankmarketing
4
Brand image
4
Kfz-Markt
4
Lieferantenmanagement
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Quality management
4
Qualitätsmanagement
4
Social Web
4
Social web
4
Supplier relationship management
4
Arbeitszufriedenheit
3
Automotive industry
3
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28
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8
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25
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25
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4
Sammelwerk
4
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3
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3
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English
23
German
14
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Balaji, M. S.
Herrmann, Andreas
Han, Heesup
40
Hollebeek, Linda D.
30
Mattila, Anna S.
28
Kumar, V.
27
Verhoef, Peter C.
26
Huber, Frank
23
Loureiro, Sandra Maria Correia
22
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Homburg, Christian
16
Mittal, Vikas
16
Bruhn, Manfred
15
Gil Saura, Irene
15
Grewal, Dhruv
15
Khan, Imran
15
Lemon, Katherine N.
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Bauer, Hans H.
14
Evanschitzky, Heiner
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
So, Kevin Kam Fung
14
Blut, Markus
13
Das, Gopal
13
McDonald, Heath
13
Rahman, Zillur
13
Schramm-Klein, Hanna
13
Tanford, Sarah
13
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Published in...
All
Journal of business research : JBR
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
European journal of marketing : EJM
1
Finanzwirtschaft
1
Journal of business economics : JBE
1
Journal of marketing research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Service business
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of product & brand management
1
The service industries journal
1
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Source
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ECONIS (ZBW)
36
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
3
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
4
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
5
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
6
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sengupta, Aditi Sarkar
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
Saved in:
7
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
Saved in:
8
Essays on consumer behavior in the financial services industry and beyond : a multinational, cross-industry perspective on consumer-company relationships
Rüfenacht, Matthias
-
2017
Persistent link: https://www.econbiz.de/10011981801
Saved in:
9
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
Saved in:
10
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
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