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~person:"Balaji, M. S."
~person:"Kawakami, Tomoko"
~subject:"Beschwerdemanagement"
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Search: subject_exact:"Virales Marketing"
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Beschwerdemanagement
Viral marketing
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Virales Marketing
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Consumer behaviour
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Balaji, M. S.
Kawakami, Tomoko
Bradley, Graham L.
3
Caillier, James Gerard
2
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Ghosh, Tathagata
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Gunarathne, Priyanga
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European journal of marketing : EJM
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Journal of business research : JBR
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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ECONIS (ZBW)
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Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
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2
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
3
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
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