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~person:"Balaji, M. S."
~person:"Wieseke, Jan"
~subject:"Brand image"
~subject:"Sales performance"
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Brand image
Sales performance
Beziehungsmarketing
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Kundenzufriedenheit
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Balaji, M. S.
Wieseke, Jan
Loureiro, Sandra Maria Correia
15
Gil Saura, Irene
12
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
10
Hyun, Sunghyup Sean
9
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Šerić, Maja
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8
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8
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7
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7
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7
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7
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7
Augusto, Mário Gomes
6
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6
Iglesias, Oriol
6
Khamitov, Mansur
6
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MacInnis, Deborah J.
6
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5
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Journal of business research : JBR
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of the Academy of Marketing Science
1
The IUP journal of brand management : IJBRM
1
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ECONIS (ZBW)
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1
What comprises a successful key account manager? : differences in the drivers of sales performance between key account managers and regular salespeople
Hengstebeck, Berenika B.
;
Kassemeier, Roland
;
Wieseke, Jan
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 392-404
Persistent link: https://www.econbiz.de/10014226538
Saved in:
2
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
3
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
4
How customers cope with service failure? : a study of brand reputation and customer satisfaction
Sengupta, Aditi Sarkar
;
Balaji, M. S.
;
Krishnan, Balaji C.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 665-674
Persistent link: https://www.econbiz.de/10010496157
Saved in:
5
It's a matter of congruence : how interpersonal identification between sales managers and salespersons shapes sales success
Ahearne, Michael
;
Haumann, Till
;
Kraus, Florian
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 625-648
Persistent link: https://www.econbiz.de/10010209594
Saved in:
6
Building strong service brands : the hierarchical relationship between brand equity dimensions
Balaji, M. S.
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 7-24
Persistent link: https://www.econbiz.de/10009405698
Saved in:
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