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~person:"Balaji, M. S."
~subject:"Vertrauen"
~type_genre:"Article in journal"
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Balaji, M. S.
Svensson, Göran
16
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7
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6
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Rather, Raouf Ahmad
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Journal of business research : JBR
1
Journal of strategic marketing
1
The journal of services marketing
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ECONIS (ZBW)
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Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
Saved in:
2
Does relationship communication matter in B2C service relationships?
Balaji, M. S.
;
Roy, Sanjit
;
Khong Kok Wei
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 186-200
Persistent link: https://www.econbiz.de/10011487025
Saved in:
3
Managing customer citizenship behavior : a relationship perspective
Balaji, M. S.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 222-239
Persistent link: https://www.econbiz.de/10010384772
Saved in:
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