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~person:"Balandier, Georges"
~person:"Ozhegova, Alina"
~person:"White, Christopher J."
~subject:"Brand management"
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From brands to classical music : broadening and deepening a brand love prototype
White, Christopher J.
;
Tong, Eudora
;
Schwartz, Michael
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 227-236
Persistent link: https://www.econbiz.de/10012298781
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