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~person:"Balaraman, Pravin"
~subject:"Customer service"
~subject:"Lieferantenmanagement"
~subject:"Supplier relationship management"
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Apparel industry
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B2B customer journey
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Balaraman, Pravin
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The evolution of B2B strategies in the rise of value co-creation and service management
Chowdhury, Naushaba
;
Balaraman, Pravin
;
Liu, Jonathan
- In:
Journal of strategy and management
16
(
2023
)
4
,
pp. 708-732
Persistent link: https://www.econbiz.de/10014433014
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