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~person:"Balasubramanian, Siva Kumar"
~person:"Engelmann, Jens"
~person:"Hanner, Nicolai"
~type_genre:"Thesis"
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Free-to-play games and monetization : quantitative studies on determination and prediction of customer lifetime value
Hanner, Nicolai
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2017
Persistent link: https://www.econbiz.de/10011720335
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Wirkung und Wirkungsparameter von Kundenzeitschriften : wirkungstheoretische Analyse und feldexperimentelle Befunde
Engelmann, Jens
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2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10003918281
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The processing of verbal-nonverbal content in television advertisements : a theory and its empirical investigation
Balasubramanian, Siva Kumar
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1986
Persistent link: https://www.econbiz.de/10000732590
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