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~person:"Balasubramanian, Siva Kumar"
~person:"Gierl, Heribert"
~subject:"Konsumgüter"
~subject:"Kulturelle Identität"
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Konsumgüter
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Market research
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Balasubramanian, Siva Kumar
Gierl, Heribert
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Der Markt : international journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
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ECONIS (ZBW)
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Using verbal qualifiers in international marketing research
Gierl, Heribert
;
Bartikowski, Boris
- In:
Der Markt : international journal of marketing
46
(
2007
)
3
,
pp. 115-124
Persistent link: https://www.econbiz.de/10003584491
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2
Kaufprioritäten bei hochwertigen Konsumgütern
Gierl, Heribert
- In:
Journal of business economics : JBE
62
(
1992
)
5
,
pp. 503-519
Persistent link: https://www.econbiz.de/10001123959
Saved in:
3
Long-term view of the diffusion of durables : a study of the role of price and adoption influence processes via tests of nested models
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10001058120
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