//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Balasubramanian, Siva Kumar"
~person:"Russell, Cristel Antonia"
~subject:"Advertising effects"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product placement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Markenimage
Product Placement
12
Product placement
12
Werbewirkung
9
Consumer behaviour
5
Konsumentenverhalten
5
USA
4
United States
4
Advertising
3
Brand management
3
Markenführung
3
Werbung
3
Brand
2
Brand image
2
Comparison
2
Fernsehprogramm
2
Finland
2
Finnland
2
Markenartikel
2
Television programme
2
Vergleich
2
advertising
2
product placement
2
Alcoholic beverage
1
Alkoholisches Getränk
1
Attachment theory
1
Australia
1
Australien
1
Brand evaluation
1
Brand placement
1
Brasilien
1
Brazil
1
Celebrity endorsement
1
Celebrity-Werbung
1
Community
1
Consumer attitudes
1
Consumer preferences
1
Fernsehnutzung
1
Fernsehwerbung
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
2
Book section
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
9
Author
All
Balasubramanian, Siva Kumar
Russell, Cristel Antonia
Pelsmacker, Patrick de
14
Dens, Nathalie
12
Matthes, Jörg
9
Reijmersdal, Eva A. van
8
Naderer, Brigitte
7
Chen, Huan
6
Cauberghe, Verolien
5
Tessitore, Tina
5
Verhellen, Yann
5
Avramova, Yana R.
4
Chan, Fanny Fong Yee
4
Davtyan, Davit
4
Erenburg, Grigori
4
Gistri, Giacomo
4
Hudders, Liselot
4
Natarajan, Thamaraiselvan
4
Redondo, Ignacio
4
Uslay, Can
4
Boerman, Sophie C.
3
Burmann, Christoph
3
Chan, Fong Yee
3
Küster, Inés
3
Muzellec, Laurent
3
Patwardhan, Hemant
3
Pillai, Deepa
3
Sabour, Nadia I.
3
Schramm, Holger
3
Schweidel, David A.
3
Spielvogel, Ines
3
Stephen, Gladys
3
Vashisht, Devika
3
Wang, Ye
3
Arasu Balasubramaniam, Senthil
2
Auty, Susan
2
Bauer, Hans H.
2
Bryant, Melchior D.
2
Burkhalter, Janée
2
Burkhalter, Janée N.
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Handbook on cross-cultural marketing
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
2
Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar
;
Pillai, Deepa
;
Gistri, Giacomo
- In:
Handbook on cross-cultural marketing
,
(pp. 83-103)
.
2020
Persistent link: https://www.econbiz.de/10013459455
Saved in:
3
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
4
Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia
;
Russell, Dale W.
;
Morales, …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
Saved in:
5
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
6
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
7
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
8
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
Saved in:
9
The product well placed : the relative impact of placement and audience characteristics on placement recall
Bressoud, Etienne
;
Lehu, Jean-Marc
;
Russell, Cristel Antonia
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 374-385
Persistent link: https://www.econbiz.de/10008857212
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->