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~person:"Balasubramanian, Siva Kumar"
~subject:"Brand"
~subject:"Verbrauchereinstellung"
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Verbrauchereinstellung
Product Placement
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Balasubramanian, Siva Kumar
Pelsmacker, Patrick de
5
Dens, Nathalie
4
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Gistri, Giacomo
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Handbook on cross-cultural marketing
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
2
Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar
;
Pillai, Deepa
;
Gistri, Giacomo
- In:
Handbook on cross-cultural marketing
,
(pp. 83-103)
.
2020
Persistent link: https://www.econbiz.de/10013459455
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