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~person:"Bald, Thorsten"
~person:"Kusunoki, Ken"
~person:"Lincoln, James R."
~type_genre:"Aufsatz im Buch"
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Consumer electronics industry
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Unterhaltungselektronik-Industrie
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Brand management
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Loewe AG <Kronach>
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Bald, Thorsten
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Japanese firms in transition : responding to the globalization challenge
1
Management of technology and innovation in Japan : with 28 tables
1
Professionelles Sales & Service Management : Vorsprung durch konsequente Kundenorientierung
1
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ECONIS (ZBW)
4
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Markenprofilierung durch werteorientierte Retail-Marketing- und Service-Konzepte am Beispiel der Loewe AG
Bald, Thorsten
;
Rutenbeck, Henrik
- In:
Professionelles Sales & Service Management : Vorsprung …
,
(pp. 89-114)
.
2010
Persistent link: https://www.econbiz.de/10003973403
Saved in:
2
Loewe : Aufbau einer Premium-Position in technik- und preisgetriebenem Marktumfeld
Rutenbeck, Henrik
;
Bald, Thorsten
;
Kindervater, Jürgen
; …
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 3-38)
.
2009
Persistent link: https://www.econbiz.de/10003872063
Saved in:
3
Invisible dimensions of innovation: strategy for de-commoditization in the Japanese electronics industry
Kusunoki, Ken
- In:
Management of technology and innovation in Japan : with …
,
(pp. 49-71)
.
2006
Persistent link: https://www.econbiz.de/10003244138
Saved in:
4
Dyad and network: models of manufacturer-supplier collaboration in the Japanese TV manufacturing industry
Guillot, Didier
;
Lincoln, James R.
- In:
Japanese firms in transition : responding to the …
,
(pp. 159-185)
.
2005
Persistent link: https://www.econbiz.de/10002597667
Saved in:
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