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~person:"Balmer, John M. T."
~person:"Harvey, William S."
~subject:"China"
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Search: subject_exact:"Corporate reputation"
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China
Corporate reputation
51
Firmenimage
51
Corporate culture
28
Unternehmenskultur
28
Brand architecture
24
Markenarchitektur
24
Brand management
23
Markenführung
23
Marketing management
14
Marketingmanagement
14
Reputation
13
Public relations
11
Öffentlichkeitsarbeit
11
Corporate heritage
5
Marketing
5
Case study
4
Corporate identity
4
Cultural heritage
4
Economics department
4
Kulturgüter
4
Schweden
4
Sweden
4
Wirtschaftshochschule
4
corporate marketing
4
Business services
3
Corporate Social Responsibility
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Corporate branding
3
Corporate social responsibility
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Großbritannien
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Monarchie
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Monarchy
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Qualitative research
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Stakeholder
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United Kingdom
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Unternehmensdienstleistung
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reputation
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Balmer, John M. T.
Harvey, William S.
Bai, Jie
5
Gazze, Ludovica
5
Wang, Yukun
5
Chen, Weifeng
3
He, Xinming
3
Zhou, Xiaolan
3
Abeysekera, Indra
2
Chen, Xiaohong
2
Du, Yunzhou
2
Everling, Oliver
2
Gorostidi-Martinez, Haritz
2
Li, Lingfang (Ivy)
2
Lin, Zhibin
2
Lu, Yingjun
2
Schwaiger, Manfred
2
Swanson, Scott R.
2
Tadelis, Steven
2
Taube, Markus
2
Wang, Lafang
2
Xu, Weimin
2
Yu, Jing
2
Zhang, Yang
2
Zhang, Zhe
2
Zhao, Xiaokang
2
Ali, Ashiq
1
Bader, Benjamin
1
Bang, Nguyen
1
Battaglia, Loretta
1
Bouri, Elie
1
Bruna, Maria Giuseppina
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CAI, Xiaofei
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Cedrola, Elena
1
Chang, Tung-lung Steven
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Chang, Ya Ping
1
Chen, Cheng-Hao Steve
1
Chen, Fanglin
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Chen, Zhongfei
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Chen, Zhongwei W.
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European journal of marketing : EJM
1
Journal of business research : JBR
1
The journal of product & brand management
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ECONIS (ZBW)
3
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1
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
2
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
3
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
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