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~person:"Balmer, John M. T."
~person:"Hillenbrand, Carola"
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Search: subject_exact:"Corporate reputation"
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Corporate reputation
44
Firmenimage
44
Corporate culture
26
Unternehmenskultur
26
Brand architecture
24
Markenarchitektur
24
Brand management
22
Markenführung
22
Marketing management
14
Marketingmanagement
14
Public relations
12
Öffentlichkeitsarbeit
12
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8
Corporate Social Responsibility
5
Corporate social responsibility
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Marketing
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Corporate heritage
4
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corporate marketing
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Brand
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Balmer, John M. T.
Hillenbrand, Carola
Melewar, T. C.
47
Schwaiger, Manfred
29
Foroudi, Pantea
24
Wiedmann, Klaus-Peter
19
Walsh, Gianfranco
18
Bang, Nguyen
17
Carroll, Craig E.
15
Harvey, William S.
15
Pollock, Timothy G.
14
Schaarschmidt, Mario
13
Newburry, William
12
Swoboda, Bernhard
12
Tomczak, Torsten
12
Barnett, Michael L.
11
Dowling, Grahame R.
11
Gardberg, Naomi A.
11
Helm, Sabrina
11
Podnar, Klement
11
Wæraas, Arild
11
Abratt, Russell
10
Davies, Gary
10
Deephouse, David L.
10
Dennis, Charles
10
Esch, Franz-Rudolf
10
Ordoñez, Guillermo
10
Pfarrer, Michael D.
10
Pérez, Andrea
10
Sarstedt, Marko
10
Hirsch, Peter B.
9
Kitchen, Philip J.
9
Martin, Graeme
9
Otubanjo, Olutayo
9
Quevedo Puente, Esther de
9
Schultz, Majken
9
Abeysekera, Indra
8
Fombrun, Charles J.
8
Foroudi, Mohammad Mahdi
8
Gatzert, Nadine
8
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The journal of brand management : an international journal
7
European journal of marketing : EJM
5
Corporate communications : an international journal
4
Journal of business research : JBR
3
Corporate reputation review : an international journal
2
Foundations of corporate heritage
2
Working paper series / Bradford University School of Management
2
Australasian marketing journal
1
Brand culture
1
British journal of management : BJM
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Facets of corporate identity, communication, and reputation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Journal of business ethics : JOBE
1
Journal of marketing management : MM
1
Reputation Management
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge interpretive marketing research
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
3
What Stakeholders Expect from Corporations When it Comes to Paying Tax : Corporate Reputation and Optimal Tax Planning
Brooks, Chris
-
2015
Persistent link: https://www.econbiz.de/10013026272
Saved in:
4
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011656849
Saved in:
5
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
6
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
7
Corporate reputation past and future : a review and integration of existing literature and a framework for future research
Money, Kevin
;
Saraeva, Anastasiya
;
Garnelo-Gomez, Irene
; …
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 193-211
Persistent link: https://www.econbiz.de/10011794929
Saved in:
8
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
9
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
10
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
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