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~person:"Balmer, John M. T."
~person:"Melewar, T. C."
~subject:"Communication"
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Search: subject_exact:"Organizational identity"
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Communication
Corporate culture
60
Unternehmenskultur
60
Corporate reputation
44
Firmenimage
44
Public relations
25
Öffentlichkeitsarbeit
25
Brand architecture
24
Markenarchitektur
24
Brand management
21
Markenführung
21
Marketing management
19
Marketingmanagement
19
Corporate Social Responsibility
9
Corporate identity
9
Corporate social responsibility
9
Marketing
8
Personality psychology
5
Persönlichkeitspsychologie
5
corporate identity
5
Großbritannien
4
Kommunikation
4
Stakeholder
4
Strategic management
4
Strategisches Management
4
United Kingdom
4
Business ethics
3
Corporate branding
3
Corporate heritage
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Firm performance
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Schweden
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Sweden
3
Unternehmenserfolg
3
Unternehmensethik
3
corporate brand
3
corporate communication
3
corporate marketing
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Case study
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Corporate Identity
2
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English
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Balmer, John M. T.
Melewar, T. C.
Buhse, Willms
4
Kitchen, Philip J.
3
Omilion-Hodges, Leah M.
3
Stamer, Sören
3
Alvesson, Mats
2
Aritz, Jolanta
2
Babel, Florian
2
Bolten, Jürgen
2
Clark, Timothy
2
Coelho, Arnaldo
2
Dodd, Carley H.
2
Frey, Christel
2
Huang-Horowitz, Nell C.
2
Kiessling, Waldemar F.
2
McAfee, Andrew
2
Men, Linjuan Rita
2
Meng, Juan
2
Moll, Melanie
2
Ptacek, Jennifer K.
2
Salvioni, Daniela
2
Schmidt, Christopher M.
2
Schoeneborn, Dennis
2
Shaalan, Ahmed
2
Tourky, Marwa
2
Abegglen, Christian
1
Adamus-Matuszyńska, Anna
1
Ahmad, Mohammad Faisal
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Ahmeti, Faruk
1
Aksehirli, Zeynep
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Alcántara-Pilar, Juan Miguel
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Almeida, Maria da Graça Marques Casimiro
1
Anand, Vikas
1
Andersen, Mona Agerholm
1
Andrews, Deborah C.
1
Anguera, M.T
1
Anjali, Bansal
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Anseel, Frederik
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Corporate communications : an international journal
1
European journal of marketing : EJM
1
Journal of business research : JBR
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ECONIS (ZBW)
5
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1
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
2
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
3
Corporate communication and corporate marketing
Balmer, John M. T.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009671839
Saved in:
4
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003517706
Saved in:
5
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10014499518
Saved in:
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