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~person:"Balmer, John M. T."
~person:"Melewar, T. C."
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Search: subject_exact:"Organizational identity"
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Corporate culture
60
Unternehmenskultur
60
Corporate reputation
44
Firmenimage
44
Public relations
25
Öffentlichkeitsarbeit
25
Brand architecture
24
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24
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21
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21
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19
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9
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9
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Balmer, John M. T.
Melewar, T. C.
Sackmann, Sonja A.
28
Schein, Edgar H.
27
Alvesson, Mats
25
Brown, Andrew Douglas
21
Hofstede, Geert
21
Schultz, Majken
21
Ravasi, Davide
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Nerdinger, Friedemann W.
18
Vadi, Maaja
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Casson, Mark
16
Kaptein, Muel
16
Siddiqui, Danish Ahmed
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Tarba, Shlomo Yedidia
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Scholz, Christian
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Stahl, Günter K.
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13
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13
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13
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13
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13
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13
Weber, Yaakov
13
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12
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12
Corley, Kevin G.
12
Schreyögg, Georg
12
Clawson, James G.
11
Gioia, Dennis A.
11
Lämsä, Anna-Maija
11
Martins, Erko
11
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International Corporate Identity Group / Symposium <15., 2012, Århus>
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The journal of brand management : an international journal
8
Corporate communications : an international journal
6
European journal of marketing : EJM
6
International studies of management and organization
5
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4
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Building corporate identity, image and reputation in the digital era
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Business ethics quarterly : the journal of the Society for Business Ethics
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California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary thoughts on corporate branding and corporate identity management
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Foundations of corporate heritage
1
Marketing intelligence & planning
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge interpretive marketing research
1
Working paper series / Bradford University School of Management
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ECONIS (ZBW)
60
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1
Employee occupational identity
Jerez-Jerez, Maria J.
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 289-306)
.
2022
Persistent link: https://www.econbiz.de/10012609401
Saved in:
2
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
3
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
4
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
5
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
6
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
7
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
8
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
9
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
10
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
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