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~person:"Balmer, John M. T."
~type_genre:"Article in journal"
~type_genre:"Conference paper"
~type_genre:"Fallstudie"
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Search: subject:"marketing"
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| 4 applied filters
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Brand management
28
Markenführung
28
Brand architecture
25
Markenarchitektur
25
Corporate culture
22
Unternehmenskultur
22
Corporate reputation
21
Firmenimage
21
Marketing management
18
Marketingmanagement
18
Public relations
7
Öffentlichkeitsarbeit
7
Brand image
6
Großbritannien
6
Markenimage
6
United Kingdom
6
China
5
Cultural heritage
5
Kulturgüter
5
Marketing
5
Corporate heritage
4
Economics department
4
Schweden
4
Sweden
4
Wirtschaftshochschule
4
corporate marketing
4
Corporate branding
3
Corporate identity
3
Monarchie
3
Monarchy
3
Stakeholder
3
Students
3
Studierende
3
corporate heritage
3
Beziehungsmarketing
2
Brand
2
Business ethics
2
Case study
2
Corporate Social Responsibility
2
Corporate brand
2
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36
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4
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Fallstudie
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39
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7
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7
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4
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4
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2
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1
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English
40
Author
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Balmer, John M. T.
Kumar, V.
96
Han, Heesup
94
Melewar, T. C.
88
Vrontis, Demetris
85
Homburg, Christian
82
Gierl, Heribert
70
Herrmann, Andreas
70
Pitt, Leyland F.
69
Mattila, Anna S.
67
Bruhn, Manfred
66
Svensson, Göran
66
Bang, Nguyen
63
Loureiro, Sandra Maria Correia
62
Verhoef, Peter C.
62
Walsh, Gianfranco
62
Grewal, Dhruv
58
Dwivedi, Yogesh Kumar
57
Cheng, T. C. E.
55
Palmatier, Robert W.
55
Foroudi, Pantea
53
Phau, Ian
51
Gil Saura, Irene
50
Law, Chun Hung Roberts
50
Lusch, Robert F.
50
Swoboda, Bernhard
49
Tadajewski, Mark
49
Ko, Eunju
48
O'Cass, Aron
48
Smith, Alan D.
48
Hollebeek, Linda D.
47
Thrassou, Alkis
47
Calantone, Roger J.
46
Henneberg, Stephan
46
Hunt, Shelby D.
46
Merrilees, Bill
46
Romaniuk, Jenni
46
Ruyter, Ko de
46
Pelsmacker, Patrick de
45
Sharma, Piyush
45
Esch, Franz-Rudolf
44
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Published in...
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The journal of brand management : an international journal
13
European journal of marketing : EJM
6
Corporate communications : an international journal
5
Journal of business research : JBR
3
Journal of general management
3
Journal of business ethics : JOBE
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Journal of marketing management : MM
1
Management decision : MD
1
Marketing intelligence & planning
1
Routledge interpretive marketing research
1
The journal of product & brand management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
40
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1
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10
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40
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date (oldest first)
1
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
2
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
3
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
4
Corporate brands and corporate
marketing
: emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
5
The Internet of total corporate communications, quaternary corporate communications and the corporate
marketing
Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
6
Corporate heritage identity stewardship : a corporate
marketing
perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
7
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
8
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
9
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
10
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
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