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~person:"Baloglu, Seyhmus"
~subject:"Kundenbindung"
~subject:"Mobile Business"
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Kundenbindung
Mobile Business
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Kundenbindungsprogramm
4
Loyalty program
4
Relationship marketing
4
Brand image
2
Confidence
2
Customer retention
2
Customer satisfaction
2
Experiment
2
Gerechtigkeit
2
Justice
2
Kundenzufriedenheit
2
Markenimage
2
Perception
2
Vertrauen
2
Wahrnehmung
2
loyalty
2
Age group
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Altersgruppe
1
Brand attachment
1
Brand identity
1
Brand management
1
Casino
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Customer loyalty
1
Gambling
1
Game theory
1
Generational theory
1
Glücksspiel
1
Hotel industry
1
Hotel marketing
1
Hotellerie
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Loyalty
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Loyalty intention
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Loyalty programs
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Baloglu, Seyhmus
Ha, Young
4
Im, Hyunjoo
4
Ranzinger, Alexandra
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2
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International journal of hospitality management
1
Journal of hospitality and tourism insights
1
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ECONIS (ZBW)
2
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Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers
Whalen, Elizabeth A.
;
Bowen, John T.
;
Baloglu, Seyhmus
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 2328-2346
Persistent link: https://www.econbiz.de/10015053384
Saved in:
2
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
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