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~person:"Baloglu, Seyhmus"
~subject:"Marketing management"
~subject:"Relationship marketing"
~type:"article"
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Marketing management
Relationship marketing
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Kundenbindungsprogramm
3
Loyalty program
3
Customer satisfaction
2
Experiment
2
Gerechtigkeit
2
Justice
2
Kundenzufriedenheit
2
Perception
2
Wahrnehmung
2
loyalty
2
Brand attachment
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Brand image
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Brand management
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Casino
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Confidence
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Customer retention
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Gambling
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Game theory
1
Glücksspiel
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Kundenbindung
1
Loyalty
1
Loyalty intention
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Markenführung
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Markenimage
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Perception of fairness
1
Rawls's theory of justice
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Rawls-Gerechtigkeitstheorie
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Reward program
1
Spieltheorie
1
Switching behaviour
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Theory of Justice
1
Vertrauen
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Wechselverhalten
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commitment
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fairness
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frequency program
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Baloglu, Seyhmus
Tanford, Sarah
11
Bijmolt, Tammo H. A.
10
Mattila, Anna S.
7
Zolfaghari, Saeed
7
Bazargan, Amirhossein
5
Meyer-Waarden, Lars
5
Raab, Carola
5
Yang, Morgan X.
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Yu, Irina Y.
5
Banik, Shanta
4
Bhardwaj, Renu
4
Breugelmans, Els
4
Chan, Haksin
4
Hwang, Yoo Hee
4
Karray, Salma
4
Mimouni Chaabane, Aïda
4
Palmatier, Robert W.
4
Rabbanee, Fazlul K.
4
Ramaseshan, B.
4
Rese, Mario
4
Soni, Pavleen
4
Steinhoff, Lena
4
Viswanathan, Vijay
4
Zeng, Kevin J.
4
Berezan, Orie
3
Bradlow, Eric T.
3
Chun, So Yeon
3
Dorotic, Matilda
3
Drèze, Xavier
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Fearne, Andrew P.
3
Ieva, Marco
3
Krafft, Manfred
3
Li, Zonghuo
3
Noble, Stephanie M.
3
Nunes, Joseph C.
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Papenhoff, Heike
3
Pez, Virginie
3
Sajtos, Laszlo
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International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
2
Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah
;
Hwang, Eunmin
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
27
(
2018
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
Saved in:
3
Casino loyalty : the influence of loyalty program, switching costs, and trust
Baloglu, Seyhmus
;
Zhong, Yun Ying
;
Tanford, Sarah
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
7
,
pp. 846-868
Persistent link: https://www.econbiz.de/10011747085
Saved in:
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