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~person:"Bandyopadhyay, Subhajyoti"
~person:"Blankson, Charles"
~person:"Coffey, Amy Jo"
~person:"Levy, Shalom"
~subject:"Interaktive Medien"
~type_genre:"Article in journal"
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Search: subject_exact:"Interactive media"
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Interaktive Medien
Interactive media
6
Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
4
Online-Marketing
4
Viral marketing
3
Virales Marketing
3
Advertising
1
Advertising effects
1
Advertising industry
1
Agency theory
1
Betrug
1
Contract theory
1
Credibility
1
E-commerce
1
Electronic Commerce
1
Fernsehwerbung
1
Fraud
1
Glaubwürdigkeit
1
Information value
1
Informationswert
1
Internet
1
Internet usage
1
Internetnutzung
1
Konditionen
1
Marketing management
1
Marketingmanagement
1
Media usage
1
Mediennutzung
1
Moral Hazard
1
Moral hazard
1
Online retailing
1
Online-Handel
1
Prinzipal-Agent-Theorie
1
Product Placement
1
Product placement
1
Social Web
1
Social capital
1
Social web
1
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Article
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Article in journal
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6
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English
6
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Bandyopadhyay, Subhajyoti
Blankson, Charles
Coffey, Amy Jo
Levy, Shalom
Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Pelsmacker, Patrick de
3
Clement, Michel
2
Jiang, Zhenhui
2
Kirk, Colleen P.
2
Lala, Vishal
2
Noort, Guda van
2
Ozcan, Kerimcan
2
Ramaswamy, Venkatram
2
Sharma, Ravi S.
2
Varan, Duane
2
Voorveld, Hilde
2
Adibi, Sasan
1
Ahmed, Rizwan Raheem
1
Ahn, Taesoo
1
Al-Barakati, Abdullah
1
Albrecht, Carmen-Maria
1
Alvandi, Mohsen
1
Amirkhanpour, Monaliz
1
Antheunis, Marjolijn L.
1
Arghashi, Vahideh
1
Arora, Taanika
1
Arroyo-Cañada, Francisco-Javier
1
Asdemir, Kursad
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Azar, Salim L.
1
Baldus, Andrea
1
Baresova, Petra
1
Baron, Shawn D.
1
Beatty, Susan F.
1
Becker, Jan U.
1
Benbasat, Izak
1
Berry, Leonard L.
1
Bharadwahj, Neeraj
1
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International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
JMM : the international journal on media management
1
Journal of advertising research
1
Journal of media business studies
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
6
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1
How credible is e-word of mouth across digital-marketing channels? : the roles of social capital, information richness, and interactivity
Levy, Shalom
;
Gvili, Yaniv
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010520782
Saved in:
2
Audience valuation in the new media era : interactivity, online engagement, and electronic word-of-mouth value
Yang, Yang
;
Coffey, Amy Jo
- In:
JMM : the international journal on media management
16
(
2014
)
2
,
pp. 77-103
Persistent link: https://www.econbiz.de/10010418210
Saved in:
3
Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan
;
Coffey, Amy Jo
- In:
Journal of media business studies
11
(
2014
)
2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10010424715
Saved in:
4
Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung
;
Blankson, Charles
;
Wang, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
Saved in:
5
A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
Saved in:
6
The influence of product involvement on consumers' interactive processes in interactive television
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10003666114
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