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~person:"Bandyopadhyay, Subhajyoti"
~person:"Hamilton, Mitchell"
~subject:"Customer satisfaction"
~subject:"Social web"
~type_genre:"Article in journal"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
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