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~person:"Banerjee, Somak"
~person:"Krishnan, Ram"
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Asymmetric information
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Brand
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Brand familiarity
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Brand image
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Brand management
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Consumer behaviour
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Discounter
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Low-cost strategy
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Product quality
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Quality signal
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Rabatt
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Rebate
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Retail price
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Retail trade
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Self-assessed knowledge
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Signaling theory
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Signalling
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Social discount rate
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Soziale Diskontrate
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Third-party organization endorsement
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Verkaufsförderung
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discount depth
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price discounts
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Banerjee, Somak
Krishnan, Ram
Biswas, Abhijit
55
Dutta, Sujay
12
Guha, Abhijit
11
Grewal, Dhruv
9
Burton, Scot
6
Burman, Bidisha
4
Das, Neel
4
Licata, Jane W.
4
Pullig, Chris
4
Yagci, Mehmet I.
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Jha, Subhash
3
Krishnan, Balaji C.
3
Song, Ji Hee
3
Verma, Swati
3
Alford, Bruce L.
2
Bhowmick, Sandeep
2
Biswas, Dipayan
2
Netemeyer, Richard G.
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Nordfält, Jens
2
Roy, Subhadip
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Thota, Sweta
2
Thota, Sweta Chaturvedi
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Wilson, Elizabeth J.
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Bhattacharyya, Ayan
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Biswas Abhijit
1
Chatterjee, Subimal
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Chaturvedi Thota, Sweta
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Daughtridge, Christopher
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Dean, Dwane Hal
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Gauri, Dinesh Kumar
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Granzin, Kent L.
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Grewal, Chruv
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Hector O. Zapata
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Johnson, Aaron
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Krishnan, Balaji
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Lee, Dae-Seob
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McKee, Daryl
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Michael E. Salassi
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Journal of business research : JBR
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Journal of Business Research
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Journal of marketing research : JMR
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
2
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
3
The Internet's impact on marketing: Introduction to the JBR special issue on "Marketing on the web--behavioral, strategy and practices and public policy"
Biswas, Abhijit
;
Krishnan, Ram
- In:
Journal of Business Research
57
(
2004
)
7
,
pp. 681-684
Persistent link: https://www.econbiz.de/10005465902
Saved in:
4
The Internet's impact on marketing - Introduction to the JBR special issue on "Marketing on the web-behavioral, strategy and practices and public policy"
Biswas, Abhijit
;
Krishnan, Ram
- In:
Journal of business research : JBR
57
(
2004
)
7
,
pp. 681-684
Persistent link: https://www.econbiz.de/10006718546
Saved in:
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