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~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~person:"Pelsmacker, Patrick de"
~person:"Pitt, Leyland F."
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand management
94
Markenführung
94
Brand image
63
Markenimage
63
Consumer behaviour
49
Konsumentenverhalten
49
Brand
39
Markenartikel
39
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14
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14
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11
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10
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9
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9
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5
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English
114
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Bang, Nguyen
De Chernatony, Leslie
Pelsmacker, Patrick de
Pitt, Leyland F.
Melewar, T. C.
63
Merrilees, Bill
40
Loureiro, Sandra Maria Correia
39
Phau, Ian
38
Romaniuk, Jenni
34
Diamantopoulos, Adamantios
32
Ko, Eunju
32
Keller, Kevin Lane
31
Han, Heesup
30
Sattler, Henrik
29
Esch, Franz-Rudolf
28
Gierl, Heribert
28
Balmer, John M. T.
27
Gupta, Suraksha
27
Baumgarth, Carsten
26
Christodoulides, George
26
Foroudi, Pantea
26
Guzman, Francisco
25
Veloutsou, Cleopatra
25
King, Ceridwyn
24
Sarkar, Abhigyan
24
Vrontis, Demetris
24
Rahman, Zillur
23
Sung, Yongjun
23
Wiedmann, Klaus-Peter
23
Dawes, John
22
Fetscherin, Marc
22
Roper, Stuart
22
Burmann, Christoph
21
Herrmann, Andreas
21
Iglesias, Oriol
21
Japutra, Arnold
21
Khan, Imran
21
Paul, Justin
21
Valette-Florence, Pierre
21
Völckner, Franziska
21
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Journal of business research : JBR
17
The journal of brand management : an international journal
7
International journal of advertising : the quarterly review of marketing communications
5
International journal of wine business research : IJWBR
5
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International studies of management and organization
4
The journal of product & brand management
4
The marketing review
4
Asia-Pacific journal of business administration
3
Business horizons
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of strategic marketing
3
Qualitative market research : an international journal
3
Journal of advertising
2
Journal of advertising research
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Marketing theory
2
The international journal of bank marketing : IJBM
2
The service industries journal
2
AMS review : official publication of the Academy of Marketing Science
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
California management review
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics and management
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of general management
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
114
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1
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
2
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
3
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
4
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
5
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
6
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
7
Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
Saved in:
8
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
9
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
10
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
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