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~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~person:"Pelsmacker, Patrick de"
~person:"Romaniuk, Jenni"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand management
96
Markenführung
96
Brand image
70
Markenimage
70
Consumer behaviour
59
Konsumentenverhalten
59
Brand
43
Markenartikel
43
Advertising effects
22
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22
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11
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11
Product Placement
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11
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10
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10
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Higher education institution
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Luxusgüter
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124
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English
124
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Bang, Nguyen
De Chernatony, Leslie
Pelsmacker, Patrick de
Romaniuk, Jenni
Melewar, T. C.
63
Merrilees, Bill
40
Loureiro, Sandra Maria Correia
39
Phau, Ian
38
Diamantopoulos, Adamantios
32
Ko, Eunju
32
Keller, Kevin Lane
31
Han, Heesup
30
Sattler, Henrik
29
Esch, Franz-Rudolf
28
Gierl, Heribert
28
Balmer, John M. T.
27
Gupta, Suraksha
27
Baumgarth, Carsten
26
Christodoulides, George
26
Foroudi, Pantea
26
Guzman, Francisco
25
Veloutsou, Cleopatra
25
King, Ceridwyn
24
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Vrontis, Demetris
24
Rahman, Zillur
23
Sung, Yongjun
23
Wiedmann, Klaus-Peter
23
Dawes, John
22
Fetscherin, Marc
22
Roper, Stuart
22
Burmann, Christoph
21
Herrmann, Andreas
21
Iglesias, Oriol
21
Japutra, Arnold
21
Khan, Imran
21
Paul, Justin
21
Valette-Florence, Pierre
21
Völckner, Franziska
21
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Journal of business research : JBR
20
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising research
7
The journal of brand management : an international journal
6
International journal of advertising : the quarterly review of marketing communications
5
European journal of marketing : EJM
4
International studies of management and organization
4
Marketing letters : a journal of research in marketing
4
The journal of product & brand management
4
The marketing review
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Marketing theory
3
Qualitative market research : an international journal
3
Journal of advertising
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
The journal of asset management
2
The service industries journal
2
Australasian marketing journal
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics and management
1
Journal of consumer behaviour : an international research review
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
124
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124
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1
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
2
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
3
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
4
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
5
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
6
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
7
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
8
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
9
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
10
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
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