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~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~person:"Pelsmacker, Patrick de"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand management
74
Markenführung
74
Brand image
52
Markenimage
52
Consumer behaviour
42
Konsumentenverhalten
42
Brand
30
Markenartikel
30
Advertising effects
14
Werbewirkung
14
Corporate reputation
11
Firmenimage
11
Product Placement
10
Product placement
10
Social Web
10
Social web
10
Beziehungsmarketing
7
Führungsstil
7
Leadership style
7
Relationship marketing
7
Brand architecture
6
Brand extension
6
Großbritannien
6
Higher education institution
6
Hochschule
6
Markenarchitektur
6
Markentransfer
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6
Advertising
5
Bank
5
Brand placement
5
Corporate culture
5
Luxury goods
5
Luxusgüter
5
Place marketing
5
Reputation
5
Standortmarketing
5
Unternehmenskultur
5
Werbung
5
Brand loyalty
4
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Undetermined
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87
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90
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English
90
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Bang, Nguyen
De Chernatony, Leslie
Pelsmacker, Patrick de
Melewar, T. C.
63
Merrilees, Bill
40
Loureiro, Sandra Maria Correia
39
Phau, Ian
38
Romaniuk, Jenni
34
Diamantopoulos, Adamantios
32
Ko, Eunju
32
Keller, Kevin Lane
31
Han, Heesup
30
Sattler, Henrik
29
Esch, Franz-Rudolf
28
Gierl, Heribert
28
Balmer, John M. T.
27
Gupta, Suraksha
27
Baumgarth, Carsten
26
Christodoulides, George
26
Foroudi, Pantea
26
Guzman, Francisco
25
Veloutsou, Cleopatra
25
King, Ceridwyn
24
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Vrontis, Demetris
24
Rahman, Zillur
23
Sung, Yongjun
23
Wiedmann, Klaus-Peter
23
Dawes, John
22
Fetscherin, Marc
22
Roper, Stuart
22
Burmann, Christoph
21
Herrmann, Andreas
21
Iglesias, Oriol
21
Japutra, Arnold
21
Khan, Imran
21
Paul, Justin
21
Valette-Florence, Pierre
21
Völckner, Franziska
21
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Journal of business research : JBR
15
The journal of brand management : an international journal
6
International journal of advertising : the quarterly review of marketing communications
5
European journal of marketing : EJM
4
International studies of management and organization
4
The marketing review
4
Asia-Pacific journal of business administration
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Qualitative market research : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of advertising
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Marketing theory
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
The service industries journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of asset management
1
The journal of consumer marketing
1
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1
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
2
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
3
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
4
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
5
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
6
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
7
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
8
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
9
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
10
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
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