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~person:"Bang, Nguyen"
~person:"Kernstock, Joachim"
~person:"Stuart, Helen"
~subject:"Corporate culture"
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Corporate culture
Brand architecture
21
Markenarchitektur
21
Brand management
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Markenführung
19
Corporate reputation
6
Firmenimage
6
Markenpolitik
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Strategisches Management
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Unternehmenskultur
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Brand champion behaviour
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Bang, Nguyen
Kernstock, Joachim
Stuart, Helen
Balmer, John M. T.
19
Balmer, John M.T.
6
Burghausen, Mario
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Melewar, T. C.
5
Abratt, Russell
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Greyser, Stephen A.
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Kleyn, Nicola
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Maon, François
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Sharifah Faridah Syed Alwi
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Aluisius Hery Pratono
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International studies of management and organization
2
Corporate reputation review : an international journal
1
The journal of brand management : an international journal
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Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
2
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
3
Brand champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
Saved in:
4
Corporate brand integration in mergers and acquisitions : an action research-based approach
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Corporate reputation review : an international journal
15
(
2012
)
3
,
pp. 169-178
Persistent link: https://www.econbiz.de/10009582150
Saved in:
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