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~person:"Bang, Nguyen"
~source:"econis"
~subject:"Brand management"
~subject:"Markenführung"
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Search: subject_exact:"Soziale Netzwerke im Internet"
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Brand management
Markenführung
Social Web
8
Social web
8
Internet marketing
4
Online-Marketing
4
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenimage
3
Beziehungsmarketing
2
Brand
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Brand loyalty
1
Communication
1
Computer-mediated communication
1
Consumer-based virtual brand personality
1
Consumer-initiated online brand communities
1
Corporate communication
1
Corporate image
1
Corporate reputation
1
Customer integration
1
Customer satisfaction
1
Distribution channel
1
Einzelhandel
1
Electronic Banking
1
Electronic banking
1
Emerging market
1
Firmenimage
1
Innovation
1
Knowledge acquisition from social media
1
Kommunikation
1
Kundenintegration
1
Kundenzufriedenheit
1
Malaysia
1
Markentreue
1
Market orientation
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5
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Bang, Nguyen
Loureiro, Sandra Maria Correia
12
Gázquez-Abad, Juan Carlos
11
Cova, Bernard
10
Veloutsou, Cleopatra
10
Martínez-López, Francisco J.
9
Rita, Paulo
9
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Burmann, Christoph
7
Kucharska, Wioleta
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Ranfagni, Silvia
6
Theobald, Elke
6
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Harrigan, Paul
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Ozuem, Wilson
5
Popp, Bastian
5
Rahman, Zillur
5
Rather, Raouf Ahmad
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Smit, Edith G.
5
Sohail, M. Sadiq
5
Brandão, Amélia Maria Pinto da Cunha
4
Bredikhina, Nataliya
4
Bruhn, Manfred
4
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
Technological forecasting & social change : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
2
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
3
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
4
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
5
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
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