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~person:"Bang Nguyen Viet"
~person:"Chun, HaeEun Helen"
~person:"Kupp, Martin"
~person:"Leonidou, Leonidas C."
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Green marketing
18
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7
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6
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Bang Nguyen Viet
Chun, HaeEun Helen
Kupp, Martin
Leonidou, Leonidas C.
Hinson, Robert
7
Khare, Arpita
7
Leonidou, Constantinos N.
7
Chen, Yu-Shan
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Journal of promotion management : innovations in planning and applied research
3
Betriebliches Umweltmanagement : nachhaltiges Wirtschaften im Unternehmen ; 30 Tabellen
2
Betriebliches Umweltmanagement : nachhaltiges Wirtschaften in Unternehmen ; 30 Tabellen
2
Asia-Pacific journal of business administration
1
Betriebliches Nachhaltigkeitsmanagement : 19 Tabellen
1
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of marketing management : MM
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ECONIS (ZBW)
18
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1
Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
Saved in:
2
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
3
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
4
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
5
The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
6
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
Saved in:
7
Replicating and extending our understanding of how managers can adjust the "warm glow thermostat"
Giebelhausen, Michael
;
Chun, HaeEun Helen
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 122-133
Persistent link: https://www.econbiz.de/10011730758
Saved in:
8
Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
Saved in:
9
Nachhaltigkeitsmarketing
Kupp, Martin
- In:
Betriebliches Nachhaltigkeitsmanagement : 19 Tabellen
,
(pp. 321-334)
.
2013
Persistent link: https://www.econbiz.de/10010434260
Saved in:
10
Resources and capabilities as drivers of hotel environmental marketing strategy : implications for competitive advantage and performance
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Tourism management : research, policies, practice
35
(
2013
),
pp. 94-110
Persistent link: https://www.econbiz.de/10009687038
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