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~person:"Bang Nguyen Viet"
~person:"Shuv-Ami, Avichai"
~person:"Šerić, Maja"
~subject:"Markenführung"
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Search: subject:"Brand equity"
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Markenführung
Brand image
17
Markenimage
17
Brand management
15
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
7
Brand equity
7
Relationship marketing
7
Marketing management
6
Marketingmanagement
6
Green marketing
5
Öko-Marketing
5
Environmental consciousness
4
Nachhaltige Entwicklung
4
Sustainable development
4
Sustainable product
4
Umweltbewusstsein
4
Öko-Produkt
4
Advertising effects
3
Brand loyalty
3
Football
3
Fußball
3
Professional sports
3
Profisport
3
Sportmarketing
3
Sports marketing
3
Viet Nam
3
Vietnam
3
Werbewirkung
3
brand equity
3
green brand equity
3
Advertising
2
Brand
2
Branding
2
Croatia
2
Customer satisfaction
2
Eco-label
2
Emerging economies
2
Fans
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15
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Bang Nguyen Viet
Shuv-Ami, Avichai
Šerić, Maja
Guzman, Francisco
11
Gil Saura, Irene
9
Keller, Kevin Lane
7
Schivinski, Bruno
7
Swoboda, Bernhard
7
Lévy Mangin, Jean-Pierre
6
Paul, Justin
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Christodoulides, George
5
Dwivedi, Abhishek
5
Iglesias, Oriol
5
Johnson, Lester W.
5
Liu, Chih-Hsing
5
Mishra, Prashant
5
Roy, Sanjit
5
Wong, IpKin Anthony
5
Barrio-García, Salvador del
4
Berenguer Contrí, Gloria
4
Butt, Muhammad Mohsin
4
Dąbrowski, Dariusz
4
Ekinci, Yuksel
4
Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
4
Mishra, Abhishek
4
Pitt, Leyland F.
4
Veloutsou, Cleopatra
4
Watchravesringkan, Kittichai
4
Zarantonello, Lia
4
Anabila, Peter
3
Augusto, Mário Gomes
3
Baalbaki, Sally
3
Baghi, Ilaria
3
Bakshi, Madhupa
3
Bang, Nguyen
3
Bose, Sunny
3
Botha, Elsamari
3
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Journal of promotion management : innovations in planning and applied research
2
Asia-Pacific journal of business administration
1
EuroMed journal of business
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of organizational analysis
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of service theory and practice : JSTP
1
Journal of transnational management : the official journal of the International Management Development Association
1
Journal of vacation marketing : an international journal
1
The journal of brand management : an international journal
1
The journal of services marketing
1
The marketing review
1
Tourism review
1
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ECONIS (ZBW)
15
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1
New measure of
brand
equity
status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
2
The role of selected marketing mix elements in consumer based
brand
equity
creation : milk industry in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 72-88
Persistent link: https://www.econbiz.de/10012514018
Saved in:
3
A study on the influence of eco-labels and green advertising on green
brand
equity
in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
4
The impact of integrated marketing communications consistency on destination
brand
equity
in times of uncertainty : the case of Croatia
Šerić, Maja
;
Mikulić, Josip
- In:
Tourism review
78
(
2023
)
3
,
pp. 697-711
Persistent link: https://www.econbiz.de/10014301838
Saved in:
5
The impact of green marketing mix elements on green customer based
brand
equity
in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
6
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
7
Green marketing functions : the drivers of
brand
equity
creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
8
Influence of environmental practices on
brand
equity
, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
9
Customer-based
brand
equity
building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
10
Relationships between social Web, IMC and overall
brand
equity
: an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Saved in:
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