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~person:"Barclay, Donald W."
~person:"Corsaro, Daniela"
~person:"Lam, Son K."
~subject:"Verkaufspersonal"
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Search: subject:"B-to-B-Marketing"
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Verkaufspersonal
B-to-B-Marketing
14
Business-to-business marketing
14
Lieferantenmanagement
10
Supplier relationship management
10
Salespeople
7
Selling
5
Verkauf
5
B2B
4
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3
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3
Digitalisierung
3
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2
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Agency theory
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B2B marketing
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Behaviour
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Barclay, Donald W.
Corsaro, Daniela
Lam, Son K.
Schmitz, Christian
9
Svensson, Göran
9
Rangarajan, Deva
8
Rodríguez, Rocío
8
Agnihotri, Raj
6
Ahearne, Michael
6
Adamson, Brent
5
Dixon, Matthew
5
Høgevold, Nils M.
5
Itani, Omar S.
5
Otero-Neira, Carmen
5
Pullins, Ellen
5
Schwepker, Charles H. <Jr.>
5
Terho, Harri
5
Alavi, Sascha
4
Bush, Alan J.
4
Dingus, Rebecca
4
Hughes, Douglas E.
4
Høgevold, Nils
4
Johnson, Jeff S.
4
Martin, Jennifer S.
4
Sridhar, Shrihari
4
Toman, Nicholas
4
Badrinarayanan, Vishag
3
Bill, Fabian
3
Echchakoui, Saïd
3
Friend, Scott B.
3
Good, Megan C.
3
Habel, Johannes
3
Homburg, Christian
3
Krush, Michael T.
3
Lee, You-Cheong
3
Leigh, Thomas W.
3
Lilien, Gary L.
3
Lussier, Bruno
3
Maggioni, Isabella
3
Paesbrugghe, Bert
3
Panagopoulos, Nikolaos G.
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Journal of marketing
2
Handbook of business-to-business marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Italian journal of marketing : ITJM
1
Marketing theory
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
7
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1
Sales transformation : conceptual domain and dimensions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 686-703
Persistent link: https://www.econbiz.de/10013165209
Saved in:
2
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
3
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
4
Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
Saved in:
5
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
6
Sales force performance : a typology and future research priorities
Ahearne, Michael
;
Lam, Son K.
- In:
Handbook of business-to-business marketing
,
(pp. 496-520)
.
2012
Persistent link: https://www.econbiz.de/10009500124
Saved in:
7
Exploratory navigation and salesperson performance : investigating selected antecedents and boundary conditions in high-technology and financial services contexts
Plouffe, Christopher R.
;
Sridharan, Srinivas
;
Barclay, …
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 538-550
Persistent link: https://www.econbiz.de/10003983982
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