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~person:"Barhorst, Jennifer Brannon"
~person:"Rauschnabel, Philipp A."
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Search: subject:"Virtual reality"
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Virtual reality
13
Virtuelle Realität
13
Consumer behaviour
8
Konsumentenverhalten
8
augmented reality
5
Brand management
4
Innovation adoption
4
Innovationsakzeptanz
4
Markenführung
4
Augmented reality
3
Brand
3
Markenartikel
3
AR
2
Beziehungsmarketing
2
Experiential marketing
2
Holiday behaviour
2
Immersion
2
Innovation diffusion
2
Innovationsdiffusion
2
Mixed reality
2
Relationship marketing
2
Social Web
2
Social web
2
Urlaubsverhalten
2
Viral marketing
2
Virales Marketing
2
marketing
2
virtual reality
2
AR marketing
1
ARSG
1
Advertising effects
1
Attitudes towards destination
1
Augmented Reality Marketing
1
Benefits
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Brand Management
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Brand image
1
Branded app
1
Cognition
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Barhorst, Jennifer Brannon
Rauschnabel, Philipp A.
Castronova, Edward
24
Jung, Timothy
16
Dieck, M. Claudia tom
15
Loureiro, Sandra Maria Correia
13
Ruyter, Ko de
11
Heller, Jonas
9
Barnes, Stuart J.
8
Chylinski, Mathew
8
Flavián Blanco, Carlos
8
Hilken, Tim
8
Priddat, Birger P.
8
Teuteberg, Frank
8
Fiedler, Marina
7
Mahr, Dominik
7
Wagner, Gert G.
7
Wood, Natalie T.
7
Bell, Mark W.
6
Haruvy, Ernan
6
Hess, Thomas
6
Holtbrügge, Dirk
6
Ibáñez-Sánchez, Sergio
6
Innocenti, Alessandro
6
Leimeister, Jan Marco
6
McLean, Graeme J.
6
Orús, Carlos
6
Pantano, Eleonora
6
Pfeiffer, Jella
6
Pfeiffer, Thies
6
Schenk, Michael
6
Stieglitz, Stefan
6
Thomas, Oliver
6
Vartiainen, Matti
6
Zerres, Christopher
6
Ciaramitaro, Barbara L.
5
Cowan, Kirsten
5
Haenlein, Michael
5
Hofeditz, Lennart
5
Israel, Kai
5
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Psychology & marketing
5
Journal of business research : JBR
3
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
1
International journal of technology marketing : IJTMkt
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Technological forecasting & social change : an international journal
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
14
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
3
Examining the influence of
virtual
reality
tourism on consumers' subjective wellbeing
McLean, Graeme J.
;
Alyahya, Mansour Abdullah
;
Barhorst, …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310301
Saved in:
4
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
5
Living the experience before you go... but did it meet expectations? : the role of
virtual
reality
during hotel bookings
McLean, Graeme J.
;
Barhorst, Jennifer Brannon
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
6
,
pp. 1233-1251
Persistent link: https://www.econbiz.de/10013258991
Saved in:
6
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
7
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
8
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
9
Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
Saved in:
10
Understanding the diffusion of
virtual
reality
glasses : the role of media, fashion and technology
Herz, Marc
;
Rauschnabel, Philipp A.
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 228-242
Persistent link: https://www.econbiz.de/10012132184
Saved in:
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