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~person:"Barreda, Albert"
~subject:"Brand management"
~subject:"Tourism marketing"
~subject:"Tourismusmarketing"
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Brand management
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Barreda, Albert
Jang, Soocheong
4
Jiménez-Barreto, Jano
4
Nusair, Khaldoon
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Okumus, Fevzi
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Campo, Sara
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Loginova, Oksana
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Pan, Bing
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Rubio Benito, Natalia
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Tang, Liang
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Barreda, Albert A.
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Bauer, Hans H.
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Bhattacharjee, Dhriti
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Chen, Hsiangting Shatina
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Journal of vacation marketing : an international journal
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
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Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
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2
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
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