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~person:"Barreda, Albert"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliographie"
~type_genre:"Book section"
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Social Web
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
Social web
3
Beziehungsmarketing
2
Brand image
2
Brand management
2
Markenführung
2
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2
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2
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2
Brand
1
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1
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1
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1
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1
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1
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1
Markenartikel
1
OSN Web sites
1
OSN websites
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SEM
1
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1
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1
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1
User generated content
1
Viral marketing
1
Virales Marketing
1
Web site interactivity
1
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brand equity
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Barreda, Albert
Faraj, Samer
9
Popa, Simona
6
Kane, Gerald C.
5
Kirchner, Kathrin
5
Li, Wei
5
Nguyen Tuyet-Mai
5
Rita, Paulo
5
Soto-Acosta, Pedro
5
Bilgihan, Anil
4
Chaves, Marcirio Silveira
4
Daradkeh, Mohammad
4
Grant, Susan B.
4
Hernández-García, Ángel
4
Itani, Omar S.
4
Leonardi, Paul M.
4
Majchrzak, Ann
4
Moro, Sérgio
4
Möslein, Kathrin
4
Palacios Marqués, Daniel
4
Razmerita, Liana
4
Saura, José Ramón
4
Schütt, Peter
4
Arnaboldi, Michela
3
Blumauer, Andreas
3
Boughzala, Imed
3
Bredl, Klaus
3
Camisón Zornoza, César
3
Chen, Hsinchun
3
Chua, Alton Y. K.
3
Conruyt, Noe͏̈l
3
Csepregi, Anikó
3
Dalkir, Kimiz
3
Di Virgilio, Francesca
3
Dominic, P. D. D.
3
Fan, Weiguo
3
Fernández-Cardador, Pedro
3
Ford, Dianne P.
3
He, Wu
3
Hotho, Andreas
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Journal of vacation marketing : an international journal
1
Tourism management : research, policies, practice
1
Tourism review : the official journal of the AIEST
1
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All
ECONIS (ZBW)
3
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1
Consumer perception of
knowledge
-sharing in travel-related online social networks
Bilgihan, Anil
;
Barreda, Albert
;
Okumus, Fevzi
;
Nusair, …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
Saved in:
2
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Saved in:
3
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
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