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~person:"Bartholmé, Roland H."
~subject:"Corporate Social Responsibility"
~subject:"Corporate culture"
~subject:"Großbritannien"
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Corporate Social Responsibility
Corporate culture
Großbritannien
Corporate reputation
3
Firmenimage
3
Unternehmenskultur
3
Public relations
2
Öffentlichkeitsarbeit
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Advertising music
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Brand architecture
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Corporate social responsibility
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Holismus
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Markenarchitektur
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Personality psychology
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Persönlichkeitspsychologie
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corporate auditory identity
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Bartholmé, Roland H.
Balmer, John M. T.
25
Melewar, T. C.
20
Pérez, Andrea
10
Rodríguez del Bosque, Ignacio A.
7
Balmer, John M.T.
6
Bang, Nguyen
6
Bénabou, Roland
6
Podnar, Klement
6
Schwaiger, Manfred
6
Sen, Sankar
6
Tirole, Jean
6
Brown, Michael
5
Burghausen, Mario
5
Foroudi, Pantea
5
Greyser, Stephen A.
5
Lerpold, Lin
5
McManus, Brian
5
Plewa, Carolin
5
Ravasi, Davide
5
Rekom, Johan van
5
Amore, Mario Daniele
4
Bhattacharya, C. B.
4
Brammer, Stephen
4
Bravo, Rafael
4
Carroll, Craig E.
4
Chun, Rosa
4
Dowling, Grahame R.
4
Elfenbein, Daniel W.
4
Epure, Mircea
4
Garofalo, Orsola
4
Gottschalk, Petter
4
Harvey, William S.
4
Hatch, Mary Jo
4
Hetze, Katharina
4
Hur, Won-Moo
4
Illia, Laura
4
Ind, Nicholas
4
Kitchen, Philip J.
4
Morsing, Mette
4
Niederhäuser, Markus
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Journal of marketing communications
1
Marketing intelligence & planning
1
The marketing review
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ECONIS (ZBW)
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The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
Saved in:
2
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
3
Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
The marketing review
9
(
2009
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10003849716
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