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~person:"Bartikowski, Boris"
~subject:"Consumer behaviour"
~subject:"Innovation"
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Consumer behaviour
Innovation
Konsumentenverhalten
6
Cultural identity
4
Kulturelle Identität
4
Brand management
3
China
3
Globalisierung
3
Globalization
3
International marketing
3
Internationales Marketing
3
Markenführung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Chinese (People)
2
Chinesen
2
Consumer culture positioning
2
Kraftfahrzeug
2
Motor vehicle
2
National culture
2
Nationalkultur
2
Attitude toward cultural diversity
1
Authenticity
1
Automotive industry
1
Brand image
1
Brand origin image
1
Categorization
1
Chinese ethnic identity
1
Corporate culture
1
Cosmopolitanism
1
Country of manufacture
1
Country-of-origin
1
Culture
1
Culture-laden website design
1
Culture-ladenness fit (CLF)
1
Designation of origin
1
Diasporas
1
Diversity Management
1
Diversity management
1
Ethnic Chinese
1
Ethnic group
1
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6
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Bartikowski, Boris
Belk, Russell W.
14
Cleveland, Mark
14
Laroche, Michel
12
Dobni, C. Brooke
10
Sharma, Piyush
8
Papadopoulos, Nicolas G.
7
Seo, Yuri
7
Stobart, Jon
7
Behrends, Thomas
6
Das, Manish
6
Fischer, Eileen
6
Herbig, Paul A.
6
Marz, Lutz
6
Matzler, Kurt
6
Mooij, Marieke K. de
6
Peñaloza, Lisa
6
Schroeder, Jonathan E.
6
Sherry, John F.
6
Shoham, Aviv
6
Torelli, Carlos J.
6
Alawamleh, Mohammad
5
Balabanis, George
5
Chiu, Chi-yue
5
Fam, Kim Shyan
5
Gorodnichenko, Yuriy
5
Kostis, Pantelis C.
5
Lindridge, Andrew
5
Luu Trong Tuan
5
Nerdinger, Friedemann W.
5
Qian, David
5
Richard, Marie-Odile
5
Sheth, Jagdish N.
5
Singh, Nitish
5
Thompson, Craig J.
5
Uzkurt, Cevahir
5
Yang, Mingjun
5
Östberg, Jacob
5
Abdulloev, Ilhom
4
Antal, Ariane Berthoin
4
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Journal of business research : JBR
6
Source
All
ECONIS (ZBW)
6
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1
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
Multiple mental categorizations of
culture
-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
4
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
5
"Seeing is being" : consumer
culture
and the positioning of premium cars in China
Bartikowski, Boris
;
Cleveland, Mark
- In:
Journal of business research : JBR
77
(
2017
),
pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
Saved in:
6
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
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