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~person:"Bartl, Michael"
~person:"Fries, Andreas"
~subject:"China"
~subject:"Germany"
~type_genre:"Aufsatz im Buch"
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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Nachhaltige Markenführung und sozial-ökologische Produktleistungen
Spitzley, Dinah
;
Fries, Andreas
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 131-148)
.
2015
Persistent link: https://www.econbiz.de/10011290679
Saved in:
2
Community Research : Analyse von Online-Communities im Rahmen der Produktentwicklung bei Gore
Hück, Steffen
;
Füller, Johann
;
Bartl, Michael
; …
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 187-199)
.
2008
Persistent link: https://www.econbiz.de/10003709975
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