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~person:"Bartsch, Fabian"
~person:"Cavusgil, S. Tamer"
~person:"Griffith, David A."
~subject:"Markenimage"
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Markenimage
International marketing
45
Internationales Marketing
45
Multinationales Unternehmen
9
Transnational corporation
9
USA
8
United States
8
Marketing management
6
Marketingmanagement
6
Standardisierung
5
Standardization
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Brand image
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International market entry
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Internationaler Markteintritt
4
Strategic management
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Strategisches Management
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Turkey
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Türkei
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Advertising
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Advertising effects
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Brand management
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Consumer behaviour
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Export
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Globalisierung
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Globalization
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Innovation
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Interkulturelles Management
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Konsumentenverhalten
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Markenführung
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Market research
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Bartsch, Fabian
Cavusgil, S. Tamer
Griffith, David A.
Diamantopoulos, Adamantios
10
Cleff, Thomas
5
Magnusson, Peter
5
Walter, Nadine
5
Westjohn, Stanford A.
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Bruno, Pascal
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Oh, Han-Mo
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International marketing review
1
Journal of business research : JBR
1
Journal of hospitality and tourism insights
1
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ECONIS (ZBW)
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1
Does a highly standardized international advertising campaign contribute to the enhancement of destination image? : evidence from Turkey
Uner, M. Mithat
;
Karatepe, Osman M.
;
Cavusgil, S. Tamer
; …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
3
,
pp. 1169-1187
Persistent link: https://www.econbiz.de/10014364003
Saved in:
2
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
3
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
4
Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
Saved in:
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