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~person:"Bartsch, Fabian"
~subject:"Country of origin"
~subject:"Steuerwirkung"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Bartsch, Fabian
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Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
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