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~person:"Basil, Michael"
~person:"Brewer, Stephanie M."
~person:"Cumming, Douglas J."
~person:"Kawakami, Tomoko"
~subject:"Innovation adoption"
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Innovation adoption
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Basil, Michael
Brewer, Stephanie M.
Cumming, Douglas J.
Kawakami, Tomoko
Kishiya, Kazuhiro
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Diard, Caroline
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Personal word of mouth, virtual word of mouth and innovation use
Kawakami, Tomoko
;
Kishiya, Kazuhiro
;
Parry, Mark E.
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10009703657
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2
The effect of personal and virtual word-of-mouth on technology acceptance
Parry, Mark E.
;
Kawakami, Tomoko
;
Kishiya, Kazuhiro
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 952-966
Persistent link: https://www.econbiz.de/10010219638
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