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~person:"Basset, Guy"
~subject:"Marketingmanagement"
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Multi-channel communication : the case of Subway attracting new franchisees in France
Perrigot, Rozenn
;
Basset, Guy
;
Cliquet, Gérard
- In:
International journal of retail & distribution management
39
(
2011
)
6
,
pp. 434-455
Persistent link: https://www.econbiz.de/10009240876
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