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~person:"Basset, Guy"
~type_genre:"Fallstudie"
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Basset, Guy
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International journal of retail & distribution management
1
Journal of marketing channels : ... distribution systems, strategy, and management
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ECONIS (ZBW)
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Uniformity in franchising : a case study of a french franchise network with several franchisees having their own website
Perrigot, Rozenn
;
Basset, Guy
;
Briand, Danièle
; …
- In:
Journal of marketing channels : ... distribution …
20
(
2013
)
1/2
,
pp. 99-119
Persistent link: https://www.econbiz.de/10009731436
Saved in:
2
Multi-channel communication : the case of Subway attracting new franchisees in France
Perrigot, Rozenn
;
Basset, Guy
;
Cliquet, Gérard
- In:
International journal of retail & distribution management
39
(
2011
)
6
,
pp. 434-455
Persistent link: https://www.econbiz.de/10009240876
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