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~person:"Bassiouni, Dina H."
~person:"Ko, Yong Jae"
~subject:"Consumer behaviour"
~subject:"Kinder"
~subject:"Theory"
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Consumer behaviour
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Video game
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Game outcome
2
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Bassiouni, Dina H.
Ko, Yong Jae
Sreejesh, S.
8
Castronova, Edward
7
Vashisht, Devika
7
Dwyer, Brendan
6
Kolb, Albert
6
Oechssler, Joerg
6
Reijmersdal, Eva A. van
6
Buijzen, Moniek
5
Dwivedi, Yogesh Kumar
5
Dürsch, Peter
5
Pelsmacker, Patrick de
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Rozendaal, Esther
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Schipper, Burkhard
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Terlutter, Ralf
5
Buchanan-Oliver, Margo
4
Choi, Jeonghye
4
Evans, Nathaniel J.
4
Ghosh, Tathagata
4
Kim, Yongjae
4
Seo, Yuri
4
Suziedelyte, Agne
4
Waiguny, Martin K. J.
4
An, Soontae
3
Bellman, Steven
3
Borowiecki, Karol Jan
3
Dens, Nathalie
3
Drayer, Joris
3
Gandhi, Ashvin
3
Giuliano, Paola
3
Guan, Eric
3
Hoy, Mariea Grubbs
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Hwang, Yongjin
3
Kaimann, Daniel
3
Keefer, Quinn Andrew Wesley
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Khosrowpour, Mehdi
3
Kim, Sang Jin
3
McDonald, Chase
3
Pagel, Michaela
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Panic, Katarina
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European Sport management quarterly : ESMQ
1
Journal of customer behaviour
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Young consumers : insight and ideas for responsible marketers
1
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New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
2
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
3
The relative effects of game outcome and process on fans' media consumption experiences
Jang, Wonseok
;
Ko, Yong Jae
;
Wann, Daniel
;
Chang, Yonghwan
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
5
,
pp. 635-658
Persistent link: https://www.econbiz.de/10011846421
Saved in:
4
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
Saved in:
5
"Generation Z" children's adaption to digital consumer culture : a critical literature review
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 113-133
Persistent link: https://www.econbiz.de/10010415667
Saved in:
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