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~person:"Bathelt, Harald"
~person:"Silva, Pedro Mendonça"
~person:"Skallerud, Kåre"
~type_genre:"Article in journal"
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Trade fair
12
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4
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3
Fairer Handel
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Bathelt, Harald
Silva, Pedro Mendonça
Skallerud, Kåre
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7
Moutinho, Victor Ferreira
5
Tafesse, Wondwesen
5
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Geldres-Weiss, Valeska V.
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The journal of business & industrial marketing
3
Zeitschrift für Wirtschaftsgeographie
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business-to-business marketing
1
Journal of marketing analytics : JMA
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ECONIS (ZBW)
12
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1
The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça
;
Paço, Arminda M. Finisterra do
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
Saved in:
2
A new approach of innovation and network on export in trade fair context : evidence from Portuguese SMEs
Silva, Pedro Mendonça
;
Moutinho, Victor Ferreira
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 509-528
Persistent link: https://www.econbiz.de/10013165190
Saved in:
3
Examining the relationship between sales force proactiveness, network capability and sales performance : evidence from international trade shows
Silva, Pedro Mendonça
;
Moutinho, Victor Ferreira
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 559-583
Persistent link: https://www.econbiz.de/10013277286
Saved in:
4
Examination in B2B trade show : the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy
Silva, Pedro Mendonça
- In:
Journal of marketing analytics : JMA
9
(
2021
)
3
,
pp. 228-241
Persistent link: https://www.econbiz.de/10012614796
Saved in:
5
Learning in context : a structural Equation modeling approach to analyze knowledge acquisition at trade fairs
Zhu, Yi-wen
;
Bathelt, Harald
;
Zeng, Gang
- In:
Zeitschrift für Wirtschaftsgeographie
64
(
2020
)
3
,
pp. 165-179
Persistent link: https://www.econbiz.de/10012509211
Saved in:
6
Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego
;
Bathelt, Harald
;
Golfetto, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 93-103
Persistent link: https://www.econbiz.de/10011704321
Saved in:
7
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
8
Towards an exchange view of trade fairs
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
The journal of business & industrial marketing
30
(
2015
)
7
,
pp. 795-804
Persistent link: https://www.econbiz.de/10011420334
Saved in:
9
Learning in "organized anarchies" : the nature of technological search processes at trade fairs
Bathelt, Harald
;
Gibson, Rachael
- In:
Regional studies
49
(
2015
)
6
,
pp. 985-1002
Persistent link: https://www.econbiz.de/10011289197
Saved in:
10
Field configuration or field reproduction? : the dynamics of global trade fair cycles
Gibson, Rachael
;
Bathelt, Harald
- In:
Zeitschrift für Wirtschaftsgeographie
58
(
2014
)
4
,
pp. 216-231
Persistent link: https://www.econbiz.de/10010489052
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