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~person:"Bauer, Erich"
~person:"Hildebrandt, Lutz"
~person:"Olbrich, Rainer"
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Bauer, Erich
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Social and economic research with consumer panel data : proceedings of the First ZUMA Symposium on Consumer Panel Data, 5 and 6 October 1999
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ECONIS (ZBW)
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Investigating cross-category brand loyal purchase behavior in FMCG
Boztuğ, Yasemin
;
Hildebrandt, Lutz
;
Silberhorn, Nadja
- In:
Quantitative marketing and marketing management : …
,
(pp. 287-302)
.
2012
Persistent link: https://www.econbiz.de/10009621755
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2
Mehr Wettbewerbschancen für die industrielle Marke durch Aufhebung des Preisbindungsverbotes : zur Frage der Abschottung von Wettbewerb durch private labels
Olbrich, Rainer
- In:
Exzellenz in Markenmanagement und Vertrieb : Grundlagen …
,
(pp. 181-193)
.
2005
Persistent link: https://www.econbiz.de/10003214729
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3
Nonparametric modeling of buying behavior in fast moving consumer goods markets
Boztuǧ, Yasmin
;
Hildebrandt, Lutz
- In:
Social and economic research with consumer panel data : …
,
(pp. 189-205)
.
2001
Persistent link: https://www.econbiz.de/10001612924
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4
Präferenzanalysen für die Innovationsmarktforschung
Hildebrandt, Lutz
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 13-28)
.
1994
Persistent link: https://www.econbiz.de/10001288180
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