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~person:"Bauer, Ewald"
~person:"Carneiro, Jorge Manoel Teixeira"
~person:"Kumar, V."
~subject:"Messung"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Messung
Marketing management
40
Marketingmanagement
40
Beziehungsmarketing
16
Relationship marketing
16
Consumer behaviour
7
Customer value
7
Konsumentenverhalten
7
Kundenwert
7
USA
7
United States
7
Marketing theory
6
Marketingtheorie
6
Measurement
5
Theorie
4
Theory
4
Brand management
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenführung
3
Market research
3
Marketing
3
Marktforschung
3
Advertising
2
B-to-B-Marketing
2
Bibliometrics
2
Bibliometrie
2
Brand
2
Business-to-business marketing
2
Direct marketing
2
Direktmarketing
2
Distribution channel
2
Emerging economies
2
Firm performance
2
Internet marketing
2
Kundenbindungsprogramm
2
Lieferantenmanagement
2
Loyalty program
2
Markenartikel
2
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Bauer, Ewald
Carneiro, Jorge Manoel Teixeira
Kumar, V.
Petersen, J. Andrew
3
Leone, Robert P.
2
Nair, Harikesh
2
Schneider, Nadine C.
2
Skobranek, Michaela
2
Abela, Andrew Victor
1
Acerbi, Carlo
1
Ambler, Tim
1
Arikan, Akin
1
Asamoah, Emmanuel
1
Badovick, Gordon J.
1
Baehre, Sven
1
Barker, Ryan
1
Barnier, Virginie de
1
Beatty, Sharon E.
1
Beinert, Markus
1
Blair, Margaret Henderson
1
Brown, James R.
1
Carlson, Brad D.
1
Chintagunta, Pradeep K.
1
Clark, Bruce
1
Clement, Michel
1
Cluley, Robert
1
Cumiskey, Kevin J.
1
Cuneo, Andres
1
Diller, Hermann
1
Domański, Roman
1
Dwyer, Paul
1
Eales, J. S.
1
Elliott, Richard
1
Esteves, Felipe
1
Feetham, Pamela M.
1
Fleming, Ann Daher
1
Foley, Linda M.
1
Frankwick, Gary L.
1
Gopalakrishna, Srinath
1
Gyepi-Garbrah, Theophilus Francis
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
5
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1
Conceptualizing and measuring the "strategy execution" construct
Oliveira, Carla Albuquerque de
;
Carneiro, Jorge Manoel …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 333-344
Persistent link: https://www.econbiz.de/10012128517
Saved in:
2
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
3
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
4
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
5
Kundenzufriedenheit messen und steigern
Töpfer, Armin
(
ed.
);
Bauer, Ewald
(
contributor
)
-
1999
-
2., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000682567
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