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~person:"Bauer, Hans H."
~person:"Belk, Russell W."
~person:"Mattila, Anna S."
~person:"Rajagopal"
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Consumer behaviour
330
Konsumentenverhalten
329
Deutschland
49
Germany
48
Beziehungsmarketing
42
Relationship marketing
42
Theorie
33
Theory
33
Dienstleistungsqualität
30
Service quality
30
Customer satisfaction
28
Kundenzufriedenheit
28
Brand management
27
Markenführung
27
Mexico
24
Brand image
23
Emotion
23
Markenimage
23
Mexiko
22
Online retailing
20
Online-Handel
20
Beschwerdemanagement
18
Complaint management
18
Market research
18
Marktforschung
18
Verbraucherverhalten
18
Advertising effects
16
Gastronomie
16
Marketing management
16
Marketingmanagement
16
Restaurant industry
16
USA
16
United States
16
Werbewirkung
16
Brand
15
Corporate Social Responsibility
15
Corporate social responsibility
15
Einzelhandel
15
Experiment
15
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15
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Undetermined
117
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8
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Article
235
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103
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Article in journal
202
Aufsatz in Zeitschrift
202
Graue Literatur
37
Non-commercial literature
37
Arbeitspapier
32
Working Paper
32
Aufsatz im Buch
31
Book section
31
Collection of articles of several authors
25
Sammelwerk
25
Aufsatzsammlung
11
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11
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3
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2
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2
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2
Accompanied by computer file
1
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1
Elektronischer Datenträger als Beilage
1
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1
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1
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English
263
German
70
Undetermined
4
French
1
Author
All
Bauer, Hans H.
Belk, Russell W.
Mattila, Anna S.
Rajagopal
Han, Heesup
115
Grunert, Klaus G.
100
Huber, Frank
87
Lusk, Jayson L.
84
Phau, Ian
81
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Krishna, Aradhna
50
Gröppel-Klein, Andrea
49
Rock, Bram de
48
Hollebeek, Linda D.
47
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EconWPA
2
American Marketing Association
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
IGI Global
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Taylor and Francis
1
William Davidson Institute <Ann Arbor, Mich.>
1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
International journal of hospitality management
25
Research in consumer behavior
17
Legends in consumer behavior
11
Journal of business research : JBR
8
International journal of business innovation and research
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Reihe: Management-Know-how / M : praxisnah und aktuell
7
The journal of services marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Cornell hospitality quarterly : CQ
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of hospitality marketing & management
5
Journal of marketing management : MM
5
Journal of service management
5
Emerald insight
4
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
International journal of contemporary hospitality management
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing : ZFP ; journal of research and management
4
Marketing theory
4
The Cornell hospitality quarterly
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of consumer behaviour : an international research review
3
Journal of retailing and consumer services
3
Psychology & marketing
3
Springer eBook Collection
3
The Routledge companion to identity and consumption
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Gabler Edition Wissenschaft
2
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of revenue and pricing management
2
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ECONIS (ZBW)
332
RePEc
4
USB Cologne (EcoSocSci)
2
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
3
Ritual revision during a crisis : the case of Indian religious rituals during the COVID-19 pandemic
Kapoor, Vikram
;
Belk, Russell W.
;
Goulding, Christina
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 277-297
Persistent link: https://www.econbiz.de/10013256507
Saved in:
4
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
5
Normative violence in domestic service : a study of exploitation, status, and grievability
Varman, Rohit
;
Skålén, Per
;
Belk, Russell W.
; …
- In:
Journal of business ethics : JBE
171
(
2021
)
4
,
pp. 645-665
Persistent link: https://www.econbiz.de/10012588860
Saved in:
6
Facilities planning in retailing and value generation among urban consumers
Rajagopal
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
Saved in:
7
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
8
The road to learning "who am I" is digitized : a study on consumer self-discovery through augmented reality tools
Ambika, Anupama
;
Belk, Russell W.
;
Jain, Varsha
; …
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1112-1127
Persistent link: https://www.econbiz.de/10014457684
Saved in:
9
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
10
Corporate sociopolitical activism (CSA) : the role of perceived impact on consumer response to contribution type
Atanga, Barbara Apaalabono
;
Mattila, Anna S.
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014325587
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