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~person:"Bauer, Hans H."
~person:"Christodoulides, George"
~person:"Kumar, V."
~subject:"Bayes-Statistik"
~subject:"Brand management"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Search: subject:"B-to-B-Marketing"
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Bayes-Statistik
Brand management
Virales Marketing
B-to-B-Marketing
18
Business-to-business marketing
18
Lieferantenmanagement
9
Supplier relationship management
9
Markenführung
8
Beziehungsmarketing
5
Brand image
5
Markenimage
5
Relationship marketing
5
Customer value
4
Kundenwert
4
Social Web
4
Social web
4
Brand
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
B2B
2
Brand equity
2
Großbritannien
2
Internet marketing
2
Online-Marketing
2
Performance measurement
2
Performance-Messung
2
Social media
2
United Kingdom
2
Adoption
1
Advertising effects
1
Allocation
1
Allokation
1
B2B brand
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayesian inference
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
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Article
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Article in journal
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10
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English
10
Author
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Bauer, Hans H.
Christodoulides, George
Kumar, V.
Brown, Brian P.
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Salminen, Risto T.
3
Sarkar, Soumya
3
Singh, Jaywant
3
Anaza, Nwamaka A.
2
Anees-ur-Rehman, Muhammad
2
Baumgarth, Carsten
2
Biedenbach, Galina
2
Casidy, Riza
2
Cassia, Fabio
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Donthu, Naveen
2
Ewing, Michael
2
Geigenmüller, Anja
2
Henseler, Jörg
2
Ind, Nicholas
2
Ishii, Ryuta
2
Itani, Omar S.
2
Iyer, Pramod
2
Jalkala, Anne
2
Jiang, Yanxin
2
Karjaluoto, Heikki
2
Keränen, Joona
2
Kikumori, Mai
2
Leek, Sheena
2
Lilien, Gary L.
2
Lindgreen, Adam
2
Markovic, Stefan
2
Marquardt, Adam J.
2
Matanda, Margaret J.
2
Mingione, Michela
2
Mohan, Mayoor
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Rowley, Jennifer
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
7
European journal of marketing : EJM
1
Journal of marketing
1
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
10
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1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
3
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
4
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
5
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
6
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
7
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
8
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
9
Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
Saved in:
10
A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
Saved in:
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