//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Cova, Bernard"
~person:"Singh, Ramendra"
~subject:"Target group"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumententypologie"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Target group
Zielgruppe
19
Marketing management
9
Marketingmanagement
9
Consumer behaviour
8
Konsumentenverhalten
8
Developing countries
6
Entwicklungsländer
6
India
5
Indien
5
Low income
4
Niedrigeinkommen
4
Armutsbekämpfung
3
Customer value
3
Deutschland
3
Germany
3
Kundenwert
3
Marketing
3
Poverty reduction
3
Beziehungsmarketing
2
Brand image
2
Consumer tribes
2
Emerging economies
2
France
2
Frankreich
2
Markenimage
2
Relationship marketing
2
Schwellenländer
2
USA
2
United States
2
Armut
1
Automotive industry
1
Betriebliche Wertschöpfung
1
Bildungsangebot
1
Bildungseinrichtung
1
Bio-Lebensmittel
1
Bottom of pyramid
1
Bottom of the Pyramid (BoP)
1
Bottom of the pyramid (BoP)
1
Brand Bottom of pyramid (BOP)
1
more ...
less ...
Online availability
All
Undetermined
5
Free
3
Type of publication
All
Article
14
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
5
Book section
5
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Aufsatzsammlung
1
Hochschulschrift
1
Reprint
1
Thesis
1
more ...
less ...
Language
All
English
15
German
4
Author
All
Bauer, Hans H.
Cova, Bernard
Singh, Ramendra
Wiedmann, Klaus-Peter
12
Hanna, Rema
10
Herstatt, Cornelius
10
Olken, Benjamin A.
10
Hudders, Liselot
9
Bakir, Aysen
8
Pelsmacker, Patrick de
8
Thuysbaert, Bram
8
Buijzen, Moniek
7
Kohlbacher, Florian
7
Pompe, Hans-Georg
7
Shankar, Avi
7
Tröndle, Martin
7
Banerjee, Abhijit V.
6
Bruhn, Manfred
6
Karlan, Dean
6
Kremmel, Dietmar
6
Rozendaal, Esther
6
Walter, Benjamin von
6
Cauberghe, Veroline
5
Chikweche, Tendai
5
De Jans, Steffi
5
Drees, Norbert
5
Dupas, Pascaline
5
Ebbes, Peter
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
Hennigs, Nadine
5
Muthers, Helmut
5
Puntoni, Stefano
5
Reijmersdal, Eva A. van
5
Robinson, Jonathan
5
Schertler, Walter
5
Stroud, Dick
5
Wenzel, Eike
5
Zhang, Jianqiang
5
more ...
less ...
Published in...
All
Marketing theory
3
Decision
2
Working paper series : WPS
2
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Consumer culture theory
1
Direct marketing
1
Gabler Research
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing management : a cultural perspective
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
The evolution of brands : from signals of quality to storehouses of trust
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Introduction to the special section: tribal marketing after Covid
Coffin, Jack
;
Cova, Bernard
;
Shankar, Avi
- In:
Marketing theory
23
(
2023
)
2
,
pp. 267-273
Persistent link: https://www.econbiz.de/10014293964
Saved in:
2
How do BoP firms shape markets? : market shaping in resource-constrained environments
Singh, Ramendra
;
Rawat, Sandeep
-
2021
Persistent link: https://www.econbiz.de/10012650949
Saved in:
3
Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh
;
Rohit, Sudeep
;
Dash, Rupanwita
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
Saved in:
4
Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
5
Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective
Singh, Ramendra
;
Trott, Sangeeta
- In:
Decision
46
(
2019
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10012103952
Saved in:
6
Consumption tribes and collective performance
Cova, Bernard
;
Shankar, Avi
- In:
Consumer culture theory
,
(pp. 87-106)
.
2018
Persistent link: https://www.econbiz.de/10012030003
Saved in:
7
Jugaad as frugal innovation in street entrepreneurship at the bottom of the pyramid
Singh, Ramendra
;
Gupta, Vaibhav
-
2013
Persistent link: https://www.econbiz.de/10010508772
Saved in:
8
Markets and marketing at the bottom of the pyramid
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
17
(
2017
)
3
,
pp. 261-270
Persistent link: https://www.econbiz.de/10011824973
Saved in:
9
Poor markets : perspectives from the base of the pyramid
Singh, Ramendra
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
Saved in:
10
The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->