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~person:"Bauer, Hans H."
~person:"Herrmann, Andreas"
~person:"Pelsmacker, Patrick de"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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Search: subject:"Consumer behaviour"
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Consumer behaviour
119
Konsumentenverhalten
119
Advertising effects
22
Werbewirkung
22
Brand image
19
Brand management
19
Markenführung
19
Markenimage
19
Beziehungsmarketing
16
Deutschland
16
Germany
16
Relationship marketing
16
Theorie
13
Theory
13
Advertising
12
Brand
12
Markenartikel
12
Werbung
12
Product Placement
10
Product placement
10
Automotive industry
9
Internet marketing
9
Kfz-Industrie
9
Marketing management
9
Marketingmanagement
9
Online-Marketing
9
Product design
8
Produktgestaltung
8
Belgien
7
Belgium
7
E-commerce
7
Electronic Commerce
7
Online retailing
7
Online-Handel
7
Automotive market
6
Experiment
6
Kfz-Markt
6
Kraftfahrzeug
6
Mass Customization
6
Mass customization
6
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Undetermined
33
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Article
110
Book / Working Paper
9
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Collection of articles of several authors
Article in journal
111
Graue Literatur
40
Non-commercial literature
40
Arbeitspapier
32
Working Paper
32
Aufsatz im Buch
25
Book section
25
Hochschulschrift
13
Aufsatzsammlung
10
Sammelwerk
9
Thesis
9
Bibliografie enthalten
2
Bibliography included
2
Collection of articles written by one author
2
Conference paper
2
Konferenzbeitrag
2
Sammlung
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2
Übersichtsarbeit
2
Case study
1
Company information
1
Fallstudie
1
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Language
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English
75
German
44
Author
All
Bauer, Hans H.
Herrmann, Andreas
Pelsmacker, Patrick de
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Belk, Russell W.
71
Gierl, Heribert
70
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
53
Sheth, Jagdish N.
53
Ko, Eunju
49
Walsh, Gianfranco
49
Bagozzi, Richard P.
48
Laroche, Michel
48
Kim, Jungkeun
44
Diamantopoulos, Adamantios
43
Hollebeek, Linda D.
43
Sharma, Piyush
41
Bang, Nguyen
40
Wiedmann, Klaus-Peter
40
Das, Gopal
39
Thaichon, Park
39
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Kim, Seongseop
36
Park, Jungkun
36
Verhoef, Peter C.
36
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Eisend, Martin
34
Moschis, George P.
34
Wu, Luorong
34
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
8
International journal of advertising : the quarterly review of marketing communications
6
Marketing : ZFP ; journal of research and management
6
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Journal of business economics : JBE
5
Psychology & marketing
5
Die Betriebswirtschaft : DBW
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
Journal of marketing
3
Journal of marketing communications
3
Marketing letters : a journal of research in marketing
3
Review of managerial science
3
The journal of brand management : an international journal
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Electronic commerce research
1
European retail research
1
Handelsforschung
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of management information systems : JMIS
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
119
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119
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
3
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
4
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
5
What drives leapfrogging? : empirical assessment of consumer determinants of leapfrogging
Herrmann, Andreas
;
Sprott, David E.
;
Schlager, Tobias
- In:
Total quality management & business excellence : an …
28
(
2017
)
3/4
,
pp. 266-281
Persistent link: https://www.econbiz.de/10011723589
Saved in:
6
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
7
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
8
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
9
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
10
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
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