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~person:"Bauer, Hans H."
~person:"Herrmann, Andreas"
~subject:"Automotive industry"
~subject:"Brand community"
~type_genre:"Collection of articles of several authors"
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Automotive industry
Brand community
Consumer behaviour
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Bauer, Hans H.
Herrmann, Andreas
Blenk, Georg
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Drzazga, Marek
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Eckstein, Manuela
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ECONIS (ZBW)
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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
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2
Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D.
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000640799
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