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~person:"Bauer, Hans H."
~person:"Huber, Frank"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Consumer behaviour
74
Konsumentenverhalten
74
Deutschland
34
Germany
34
Theorie
17
Theory
17
Beziehungsmarketing
13
Brand image
13
Markenimage
13
Relationship marketing
13
Estimation
10
Schätzung
10
Brand management
8
Markenführung
8
Advertising effects
7
E-commerce
7
Electronic Commerce
7
Emotion
7
Werbewirkung
7
Brand
6
Causality analysis
6
Internet
6
Kausalanalyse
6
Markenartikel
6
Online retailing
6
Online-Handel
6
Confidence
5
Experiment
5
Preismanagement
5
Pricing strategy
5
Product differentiation
5
Produktdifferenzierung
5
Vertrauen
5
Conjoint analysis
4
Conjoint-Analyse
4
Corporate reputation
4
Customer satisfaction
4
Firmenimage
4
Kundenzufriedenheit
4
Market segmentation
4
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8
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1
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Article
38
Book / Working Paper
36
Type of publication (narrower categories)
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Article in journal
Working Paper
Graue Literatur
58
Non-commercial literature
58
Aufsatz in Zeitschrift
38
Arbeitspapier
36
Aufsatz im Buch
15
Book section
15
Aufsatzsammlung
6
Collection of articles of several authors
5
Sammelwerk
5
Case study
4
Fallstudie
4
Hochschulschrift
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4
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2
Übersichtsarbeit
2
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1
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1
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1
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1
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Language
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German
61
English
13
Author
All
Bauer, Hans H.
Huber, Frank
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
75
Gierl, Heribert
70
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
62
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
60
Jang, Soocheong
57
Septianto, Felix
55
Belk, Russell W.
54
Janssen, Maarten C. W.
53
Paul, Justin
53
Herrmann, Andreas
51
Bagozzi, Richard P.
49
Ko, Eunju
49
Laroche, Michel
48
Rock, Bram de
48
Walsh, Gianfranco
48
Pelsmacker, Patrick de
47
Cherchye, Laurens
46
Kim, Jungkeun
44
Verhoef, Peter C.
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Wiedmann, Klaus-Peter
40
Das, Gopal
39
Moraga-González, José Luis
39
Thaichon, Park
39
Rajagopal
38
Ko, Yong Jae
37
Thøgersen, John
37
Vrontis, Demetris
37
Kim, Seongseop
36
Park, Jungkun
36
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Institution
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Center of Market Oriented Product and Production Management
2
Johannes Gutenberg-Universität Mainz
1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
Marketing : ZFP ; journal of research and management
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Die Betriebswirtschaft : DBW
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Psychology & marketing
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
2
European retail research
1
Handelsforschung
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of revenue and pricing management
1
Review of economics
1
Series: Management know-how / M
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
1
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ECONIS (ZBW)
74
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1
You paid what!? : understanding price-related word-of-mouth and price perception among opinion leaders and innovators
Schneider, Sebastian
;
Huber, Frank
- In:
Journal of revenue and pricing management
21
(
2022
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10013163740
Saved in:
2
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
3
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
4
Cherish your loved ones : the role of the feeling of care and security in advertising
Huber, Frank
;
Meyer, Frederik
;
Weihrauch, Andrea
; …
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10010367005
Saved in:
5
Dazing diversity : investigating the determinants and consequences of decision paralysis
Huber, Frank
;
Köcher, Sören
;
Vogel, Johannes
;
Meyer, …
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 467-478
Persistent link: https://www.econbiz.de/10009554783
Saved in:
6
Wie Du mir so ich Dir : das Vergeltungsverhalten von Kunden nach Servicefehlern
Bauer, Hans H.
;
Handrich, Matthias
;
Bergner, Kai
;
Falk, …
-
2011
Persistent link: https://www.econbiz.de/10008933465
Saved in:
7
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
8
The impact of mimicry on sales : evidence from field and lab experiments
Herrmann, Andreas
;
Rossberg, Nadja
;
Huber, Frank
; …
- In:
Journal of economic psychology : research in economic …
32
(
2011
)
3
,
pp. 502-514
Persistent link: https://www.econbiz.de/10009295338
Saved in:
9
Corporate social performance as antecedent of consumer's brand perception
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
Saved in:
10
Brand misconduct : consequences on consumer–brand relationships
Huber, Frank
;
Vollhardt, Kai
;
Matthes, Isabel
;
Vogel, …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1113-1120
Persistent link: https://www.econbiz.de/10008696693
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